熱情的安東

This is a very good book, provide many situation and explanation. Edited in year 2005. Written by Ronald A. Nykiel, an author(this book), business executive(IBM), lecturer(Harvard), professor (Dr. of University of Houston) issue around Mangagement(HR) and marketing.

Features of this book: Coverage of macro trends such as labor availability, new technologies, economic ups and downs, terrorism, security, and globalization. Presents an “applied/real world” focus on current trends which have substantial impact on management strategies.

Case examples directly linked to chapter concepts/key content, exemplify the strategy application. Stimulates discussions and conveys key terms for major managerial strategies.
Key terms and words defined at the end of each chapter as well as in the glossary. Allows students and instructors a quick reference of key definitions as well as reinforcing them.

Discussion questions and chapter summation at the end of each chapter.

Highlight boxes for link to business ethics and technology. Helps point out applications, considerations, developments, and potential future directions related to each chapter topic.